2016.10.13 Hebe endorses Citizen for 4th consecutive year

Posted On October 16, 2016

Citizen continues the endorsement deal with Hebe in 2016, marking their fourth year in the successful collaboration. Hebe has shown remarkable results as Citizen’s spokesperson, where the timepiece worn by her in the advertisement in 2015 saw a monthly sales of 120 pieces.

The eco-drive technology adopted by Citizen in the timepieces has also captured the heart of Hebe, as she sings praise for the environmentally-friendly tech, reducing the need for batteries and the associated chemical waste.

 

 

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