2014.07.08 Hebe at CITIZEN Press Conference
Citizen has renewed their endorsement contract with Hebe and held their Summer season product launch yesterday, 8th July in Taipei.
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Hebe attended Citizen’s press conference as the brand’s spokesperson for its latest series of ladies’ timepieces. Being the second consecutive endorsement year for Citizen, Hebe not only generated great sales revenue for the brand, she has also brought about a new emphasis on women’s special individuality and independence, where confident women are most beautiful in this year’s endorsement.
Recollecting memories on the advertising shoot, Hebe described the experience akin to filming her music videos. When the shoot was set in the vibrant greenhouse, she was immediately reminded of her own song, ‘花花世界(Flowery World)’, being surrounded by colorful lilacs imported from Japan and rose petals, her mood truly ‘blossomed’. As it shifted to the next scene, where Hebe was required to wear a 4inch heels and run in them up the steps gracefully while in a Lanvin gown, she was never more glad that her regular exercises paid off in this cardio test. The advertisement also featured a shot of her with a real white horse, to which Hebe was able to comfortably act with, be it going face-to-face with the horse or holding on to its rein confidently, entirely different with her previous encounter in her Love! music video.
Seemingly as a follow-up to her 2013 bare-back dress, Hebe turned up at the press conference with a revealing outfit, similarly baring her back and topped off with a deep V on the front. In response to the constant camera flash lights and shots since she rarely dons a daring outfit, “If I like the design or cut, I do not mind revealing a bit, appropriately of course.” Reporters joked that Hebe was overtaking Ella at the race for the most revealing outfits between S.H.E, which Hebe graciously acknowledged and added, “Ella has been seriously losing weight, (in comparison) I’m more fleshy now!” And when the media noticed for the first time the ‘eye-catching’ mole, Hebe shyly said, “Someone on the internet complimented it was sexy!” (NOTE: The ‘mole’ first appeared on a fan taken photograph during the recent S.H.E China press conference.)
Being the first public and media appearance since the Golden Melody Awards performance, media were hot on her heels for responses regarding that night’s performance as well as her unusual dance moves on Sodagreen’s concert.
Openly admitting having been affected by the audience’s negative responses on GMA, Hebe said she spent an entire night to digest the criticisms and to let her emotions settle. “Every moment is a brand new start, I accept all the feedback, good or bad, then I turn them into my motivation to move forth. I have since put this (GMA comments) behind, I have moved on,” Hebe expressed her current take on the matter and was most glad when reporters asked about Tracy Huang’s recognition of her new renditions of the classics being a successful one. “I’m very happy, because the reason why I chose these songs is that they are classics; they are really beautiful and very good songs. And so, to be recognised and given the nod from the original singer (Tracy Huang) is definitely a really, really happy and extremely encouraging thing.”
As for her sudden bold dance moves during Sodagreen’s concert last weekend (last night), Hebe explained, “At that moment when they called my name, my face flushed red on the spot, then I thought, why not just use the dance to hide my shyness, just be more straightforward, else the camera will continue taking my shot and I will be even more awkward not knowing what to do.”
Apart from the launch of the Summer season watches, a charity auction was also announced at the press conference. Titled ‘CITIZEN X Hebe Tien Fu-Chen, 衣同響應 (S-WORN to response)’, the auction will feature all four sets of outfits worn by spokesperson Hebe in the 2013 and 2014 commercials, from designer wear Lanvin and Zimmermann, totalling more than NT500K in value. The auction will take place on Yahoo! auctions platform, starting 8th July and slated to end on 10th July, 2100hrs. All proceeds will go to Child Welfare League Foundation (財團法人中華民國兒童福利聯盟文教基金會).
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*Credits to Liberty Times Net, NOWnews, AppleDaily, Wow!NEWS, 青春娱乐网, 王皮皮皮 and PAGAN from weibo
Video
*Credits to China News
Note: I will add on more videos tomorrow night
News Sources:
http://www.ntdtv.com/xtr/b5/2014/07/08/a1121657.html
https://hk.news.yahoo.com/%E6%93%BA%E8%84%AB%E8%B2%A0%E8%A9%95%E5%90%91%E5%89%8D%E8%B5%B0-hebe%E8%87%AA%E8%B1%AA%E8%82%89%E6%84%9F%E4%B9%9F%E5%BE%88%E8%BE%A3-160000069.html
http://www.vdfly.com/star/20140708/30288.html
http://n.yam.com/wownews/entertain/20140708/20140708407803.html
http://www.appledaily.com.tw/realtimenews/article/new/20140708/429802/Hebe%E8%82%89%E6%84%9F%E9%9C%B2%E8%83%8C%E3%80%80%E6%88%B4CITIZEN%E8%85%95%E9%8C%B6%E5%90%91%E5%89%8D%E8%B5%B0
http://www.nownews.com/n/2014/07/08/1313792
http://news.ltn.com.tw/news/entertainment/breakingnews/1050020