2014.02.28 Hebe adidas girls S/S new CF
The new Spring/Summer advertisement for adidas girls has been released!
There’s 2 versions, a 1 minute version and a shorter 30 secs version.
1 minute version
*Credits to adidasgirl for video, Hebebar0330 for upload
30 seconds version
*Credits to adidasgirl for video, Shero Kingdom for upload
BTS of SS CF
*Credits to adidasgirl for video, Hebebar0330 for upload
In the behind-the-scenes video, Hebe shares that since her adidas endorsement, she received a lot of feedback that more girls are picking up exercising and are experiencing the joy it brings, be it is mental satisfaction and energy boost or attaining a better body. Hebe hits the gym when she gets the time too and is a great in stress release and lifts her mood, especially when she does so with her sisters/friends. She finds it much happier to exercise with friends, as you can encourage and monitor each other’s progress. At the end of the video, she encourages everyone to get their friends/sisters to continue exercising together.
Side note, she has also attended a adidasgirls event earlier this week (28 Feb), where she joined everyone in a short workout led by a fitness coach.Pictures from adidas girls weibo below:
adidas grils weibo has also released a series of emoticons featuring Hebe for use on the weibo platform.
This is Hebe’s 2nd year endorsing adidas girls for China market. If you are wondering about her outreach and how successful the 2013 campaign featuring her was:
The campaign has brought 60% sell-through of the adidas Women’s range within 90 days.
In addition, 91% sell-through of “hero” article (the apparel that we featured in the TVC and print) achieved within 60 days. More significantly, the comparable store growth of Women’s range in March has increased by 28.4%.
On the digital front, the TVc and behind-the-scenes videos have garnered over 1.5 million views
*You can read the full article here.